Makeup on Your Terms: Pushing Back Against Beauty Standards

In a world where beauty standards still feel narrow and exclusive, showing up as yourself is one way to push back. Choosing how you wear makeup, or choosing not to, keeps you in charge of your own image.

For people with dark skin and anyone overlooked by mainstream beauty brands, this choice matters. It is about defining beauty on your own terms instead of letting someone else decide what looks acceptable.

Challenging Old Beauty Norms
For too long, mainstream beauty has centered Eurocentric ideas of what is professional, clean, or desirable. Today, more people refuse to shrink who they are just to fit those limits. Deep skin tones, natural hair, fresh faces, bold colors — each choice says the same thing. You decide what beauty looks like for you.

Makeup Is Expression
How you style yourself is more than surface level. Whether you lean into a soft glow with cream blush for dark skin, keep it simple with a smooth lip gloss, or try a bold color when you feel like it, you are reminding yourself that you are in control. Some days you want more. Some days you want less. Both belong.

Being Seen as You Are
Real beauty shows up when you do. Your skin, your story, your style — all of it has a place. When you show up as your full self, you help make space for others to do the same.

At NaChé Cosmetics, a Black-owned makeup brand, we believe makeup should feel like choice, not a rule. Our cream blush and lip gloss are designed for dark skin and made to work with what you already have. Wear them your way. Push back against old standards. Keep beauty true to you.