Can Anyone Wear Pitch Black Foundation?

The beauty world is abuzz with the recent launch of a new foundation line, but not for the reasons you might expect. A certain makeup company has gone viral on social media, but unfortunately, it's for all the wrong reasons. The darkest shade they offer in their range? Pitch black. That's right, no depth, no undertone, just black paint masquerading as a foundation shade.

The Importance of Inclusivity in Beauty

As a makeup enthusiast and advocate for inclusivity, I find this deeply troubling. Dark skin is such a beautiful feature, with a wide range of stunning undertones that deserve to be celebrated and catered to. Dark-skinned beauties deserve so much more than poorly developed products tossed begrudgingly at their feet as an afterthought.

Inclusive beauty isn't just about expanding shade ranges. It's about understanding the unique needs and desires of ALL makeup wearers and creating products that truly work for them. This is why it's so crucial to include dark-skinned makeup wearers in the product development process from start to finish.

Holding Companies Accountable

Thankfully, creators and consumers alike are doing a fantastic job of holding companies accountable for their lack of inclusivity. By calling out brands that miss the mark and supporting those that get it right, we can collectively push for a more inclusive beauty industry that celebrates the diversity of its customers.

We need depth, we need undertones, and we need products that are developed with care and consideration for all.

The Bottom Line

So, can anyone wear pitch black foundation? No. Every single skin tone on the planet has an undertone. Foundation must have an undertone to be wearable. Pitch black paint can't be worn as foundation by anyone under the sun. It's time for the beauty industry to step up and do better. Let's continue to hold brands accountable, uplift those doing it right, and push for a future where everyone can find their perfect shade.