Beauty in Every Shade: Why Representation Still Matters
For decades, the beauty industry centered a narrow standard. One shade, one look, one story on the shelves and in the ads. But people around the world have always come in every skin tone, every texture, and every identity. While there has been real progress, true representation in beauty is still a work in progress.
When we talk about beauty in every shade, we do not just mean foundation ranges. We mean visibility, validation, and the right to be seen as enough, just as you are.
Why Representation in Beauty Still Matters
Representation shapes what people believe is possible. What we see in ads, on packaging, and on store shelves teaches us who is valued and who is overlooked.
When deeper skin tones, natural hair textures, and cultural features do not show up in campaigns, the message is clear. It tells people they must change to be seen as beautiful. But when we see real, full-spectrum beauty reflected back at us, that creates affirmation. That feeling is powerful.
More Shades Are Just the Start
Having more shades of foundation and concealer is important. But real representation goes deeper than that. It means hiring diverse creators, putting BIPOC artists behind the scenes, showing all skin tones and body types in campaigns, and respecting the cultures that inspire trends.
True inclusivity in beauty should never be a trend. It should be the standard.
Beauty Is Cultural, Not Just Universal
Beauty traditions come from culture. Kohl-lined eyes in South Asia, locs and braids rooted in African history, bold colors and rituals from around the world...these are not just trends. Too often they have been erased, misused, or labeled unprofessional until someone else profits from them. True representation honors where these looks come from, not just how they look.
Seeing Yourself Changes Everything
When you see someone who looks like you in a beauty ad or behind a counter, it reminds you that you belong. It says your skin tone, your features, your style, and your story have value.
At NaChé Cosmetics, we believe beauty for dark skin and all deeper tones should never feel like an afterthought. Our cream blush and lip gloss are made to show up for skin that has been overlooked for too long. We are here to help you see yourself and feel seen by the world too.
This matters for grown folks, but also for every young person still learning to love the skin they are in.